Insights on marketing and customers for food and beverage businesses
From product packaging to using free AI tools to create engaging content, explore ideas on how to build strong relationships with customers and other businesses.
Learn from industry experts
Watch training and development workshops recorded at ANZ Producer Marketplace events.
How to use AI to grow your business
Serge Van Dam is a software company investor who focuses on small businesses. In this recorded workshop, Serge shares real-world examples of how to use free AI tools to boost your business. He shows how ChatGPT can help you write emails, craft social media posts, and produce images.
Making business better through engagement and digital marketing
Bastion Amplify's Hamish and Mac share useful tips on how to grow your brand and attract more followers. In this recorded workshop, they discuss topics such as the advantages of using digital and social media, working with influencers, and creating content that works.
Getting your product on the shelves
Bridget Ensor of Heilala Vanilla gives tips on packaging, promotion, and customer appeal strategies to make your product noticeable on store shelves. In this recorded workshop, Bridget also shares the company’s shift to an online platform amid the obstacles of the COVID-19 pandemic.
Mastering retail: Get your products on the shelves
Kaz Staples shares her inspiring journey from starting as a cake baker to creating Pure Delish and navigating tough times with resilience. In this recorded workshop, Kaz discusses bringing her products to supermarkets and delis, building and running Wildly Delicious, and the power of digital marketing.
Product branding: A legal perspective
In this recorded workshop, Richard Hoare from Sharp Tudhope Lawyers covers what to consider when collaborating or outsourcing product branding. This includes intellectual property, due diligence and risk management, including liability and insurance. Richard also offers advice on ending business relationships.
More recordings of Producer Marketplace workshops
ANZ insights papers and reports
Business webinars and events
We offer free webinars and in-person events to help your business thrive, whether you're starting, already up and running, or need some inspiration.
Other webinars and workshops
How to deliver extraordinary customer experiences
Jacqui Hartley-Smith from Positive Solutions Ltd shares a range of tools and tips to help you improve customer experience in your business.
Legal essentials for small to medium business owners
In this recorded workshop, Jonathan Norman from Sainsbury Logan & Williams law firm shares legal tips on limited liability protection, terms of trade, employment laws, and branding protection.
Important information
We’ve provided this material as a complimentary service. It is prepared based on information and sources ANZ believes to be reliable. ANZ cannot warrant its accuracy, completeness or suitability for your intended use. The content is information only, is subject to change, and isn’t a substitute for commercial judgement or professional advice, which you should seek before relying on it. To the extent the law allows, ANZ doesn’t accept any responsibility or liability for any direct or indirect loss or damage arising from any act or omissions by any person relying on this material.
Please talk to us if you need financial advice about a product or service. See our Financial Advice Provider Disclosure Statement (PDF 44.6KB).