Planning your business

Technical ability, financial savvy, and a nose for marketing are all important for starting a new business – but don’t forget the fundamentals. These five activities will really set you up for success.

New business owners often rely on gut feel to determine whether there’ll be demand for their product or service. But it pays to take a more structured approach, so you can be confident your offering hits the mark.

The road to a successful business is paved with simple, clear, strategic goals. Our six tips will show you how to write goals that set your business up for success.

When you’re starting a new business there’s no time to waste, so setting it up properly from the start is important. Get off to a great start with these tips.

Writing a business plan may be less exciting than dreaming about your business – but it could be the key to making your business dreams come true. Here’s why you need one.

This step-by-step guide describes why a business plan is so important, the key elements, and how to write an effective plan for your business.

Creating a business plan might seem daunting – but it doesn’t have to be. Our business plan template will help you create your own business plan from scratch.

Customers who connect emotionally to your brand are more likely to be loyal – and can even become champions for your business. Here's how to establish your own.

The doors are officially open. You’re ready for your first customer, and your first sale, but how do you grow awareness for your business? Our tips help you make sure people know you’re in business.

An elevator pitch is about showing how you can make your customers’ lives better – in 90 seconds or less. There’s a real art to crafting an elevator pitch. This guide will show you how.