Marketing your business
Find the marketing mix that suits your business and target customers. Our guides help you create and deliver a strong marketing strategy, including market research, identifying your unique selling point, and social media.
Write a marketing plan in six steps
Customers can’t buy from you if they don’t know about you – so effective marketing is key to growing your business. A smart marketing plan will help you reach the right people, with the right message, at the right time. Here’s how to create one.
Also in this section
The importance of market research
No matter how big or small your business is, market research is vital. This guide outlines the different types of market research, how you can do it cost-effectively, and how to make the most of your findings.
How to conduct market research
Know your market, know your customer. There are lots of ways you can do research into your market – but there are some important things to consider. We break it down.
How to market your new business
You don’t always need a lot of money to market your business effectively – if you nail the basics. Read on for some effective and low-cost tactics to win new customers and keep them coming back.
What makes your business special?
To succeed in the long term, you need a clear view of what makes your business stand out from the rest. By understanding your competitive advantage, your customers can see what makes your business special.
Using social media for business
Social media can be an effective marketing tool – but if you’re not sure how to use it well, you might not achieve the results you need. Don’t worry if you feel out of the loop, this article will guide you through some tips for using social media to grow your business.
Related articles
How to gain awareness for a new business
The doors are officially open. You’re ready for your first customer, and your first sale, but how do you grow awareness for your business? Our tips help you make sure people know you’re in business.
How to establish a new brand
Customers who connect emotionally to your brand are more likely to be loyal — and can even become champions for your business. Here's how to establish your own.
How to write your business elevator pitch
An elevator pitch is about showing how you can make your customers’ lives better – in 90 seconds or less. There’s a real art to crafting an elevator pitch. This guide will show you how.
How to build an online presence
For most businesses, having some kind of online presence (even a small one) is a must – this is how customers will find you, learn about you, and connect with you. Read our tips to get started.